take trouble to read what he said. He’s difficult to 
read and he writes in a very circular way, in other 
words he’ll start out in Understanding Media  using 
a term on page 30 or page 40 that he assumes 
everybody is familiar with and he doesn’t get 
around to really defining it until page 250. It takes 
a very close student to figure out what he is 
saying.


Q:  Do you think the fact that he never really wrote 
the one big book has detracted from his being able 
to be a more permanent and stable presence in 
communications?